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O nome RedPill foi inspirado no filme “Matrix” de 1999, onde a “Pílula Vermelha” tinha o poder de libertar as pessoas de uma realidade simulada e controladora, trazendo-as para o mundo real, onde poderão pensar livremente, com criatividade e independência.

Inspirado nesta versão futurista do “Mito da Caverna” de Platão (428 a.C), a RedPill tem o propósito a ajudar seus clientes a criarem estratégias de comunicação que levem suas marcas além do encantamento, promovendo engajamento e relacionamentos positivos entre elas e seu público.

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Nossa VOZ é a representação da nossa personalidade sintetizada por meio de características de forma que descreva rápida o objetivamente como somos em tudo o que fazemos.

Por isso, na RedPill somos assim: Prestativos, Criativos, Solidários e Bem-humorados.

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Nosso tom de voz é o que embasa todas as nossas palavras e ações, representações gráficas e audiovisuais. É a forma como expressamos nossa personalidade e nossos valores, ou seja, a nossa IDENTIDADE e o nosso POSICIONAMENTO diante de nosso público humanizando nosso relacionamento e de nosso mercado, consolidando nossa posição.

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Este tom de voz deve ser unificado em todas as nossas comunicações, seja no átomo ou no pixel. Por isso, declaramos nosso tom de voz da seguinte forma:

• Enquanto PERSONA, somos SIMPÁTICOS, ESPECIALISTAS e CONFIANTES.
• Nosso TOM de fala é HONESTO, ÚTIL e INFORMATIVO.
• Nossa LINGUAGEM é SIMPLES, DIVERTIDA e DIDÁTICA.
• Nosso PROPÓSITO é EDUCAR, INFORMAR e ENGAJAR.

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Como principal símbolo de nossa empresa, demos vida à PÍLULA VERMELHA, imprimindo nela um ar amigável, animado e otimista, simbolizando nosso modo de trabalhar. Por isso, usamos esta mascote sempre que desejamos passar mensagens leves, simpáticas, porém marcantes, pois esta pílula significa a nossa constante disponibilidade em ajudar nossos clientes a criarem coisas incríveis com inteligência, alegria e empatia.

Como segundo mascote, usamos o ASTRONAUTA, que pode surgir em diversas situações. A ideia desta mascote é inspirada no perfil deste profissional, que é arrojado, inteligente, multitarefa e possui uma visão exclusiva de nosso planeta, sempre visto do alto, em toda sua imensidão azul. Usamos o astronauta para simbolizar nossos serviços como ícones, ilustrar situações em postagens de redes sociais e representar ações ou sacadas de nossos conteúdos.

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Mestre em Administração para MPEs pela UNIFACCAMP na linha de pesquisa de Comunicação Interna e Endomarketing, Pós-graduado em Marketing e Vendas com especialização em docência do Ensino Superior e Tecnólogo em Processos Gerenciais.

Coordenador dos cursos de Pós-graduação de Marketing Digital e E-commerce e Gestão de Negócios no Senac de Osasco/SP e docente nas áreas de Comunicação e Marketing Estratégico, Redes Sociais, Conteúdo Digital, Estratégias de Negócios, Negociação e Vendas.

Palestrante nas áreas de Marketing Digital, Branded Content, Criação de Conteúdo, Estratégias de Comunicação para Redes Sociais, Vendas nas Mídias Digitais, Gestão de negócios, Empreendedorismo, Técnicas de Vendas e de Negociação.

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