{"id":4206,"date":"2025-10-24T14:56:12","date_gmt":"2025-10-24T17:56:12","guid":{"rendered":"https:\/\/redpillmkt.com.br\/?p=4206"},"modified":"2025-10-24T14:56:12","modified_gmt":"2025-10-24T17:56:12","slug":"branding-fraco-custa-caro-empresas-perdem-ate-23-da-receita-por-falta-de-posicionamento","status":"publish","type":"post","link":"https:\/\/redpillmkt.com.br\/en\/branding-fraco-custa-caro-empresas-perdem-ate-23-da-receita-por-falta-de-posicionamento\/","title":{"rendered":"Weak branding is costly: companies lose up to 23% of revenue due to a lack of positioning."},"content":{"rendered":"

A recent survey has revealed a fact that should alert any manager, entrepreneur or marketing professional:<\/span><\/p>\n

Companies with poor branding lose, on average, up to 23% of their annual revenue.<\/span><\/p>\n

That's right. Almost a quarter of your revenue could be going down the drain simply because your brand has no clear positioning, perceived differentiator or connection with the public.<\/span><\/p>\n

Branding is not perfumery. It's a survival strategy.<\/b><\/h2>\n

According to the study, the perception of brand value has a direct impact on financial performance - influencing everything from purchasing decisions to customer loyalty.<\/span><\/p>\n

In other words: it's not enough to offer a good product or service. If your brand doesn't build trust, doesn't convey authority and isn't remembered when people choose it, it will lose out to those who do it better.<\/span><\/p>\n

And what's more, often with products that are even worse than yours.<\/span><\/p>\n

What is weak branding?<\/b><\/h2>\n

Poor branding isn't just about having an outdated logo. In fact, it is:<\/span><\/p>\n

    \n
  • Not having a clear value proposition<\/span><\/li>\n
  • Talking to everyone and not connecting with anyone<\/span><\/li>\n
  • Being generic, copied or forgettable<\/span><\/li>\n
  • Not conveying security or coherence on the web<\/span><\/li>\n
  • Change tone, color or speech with each campaign<\/span><\/li>\n<\/ul>\n

    It's the kind of communication that doesn't create a bond, doesn't arouse desire and doesn't build loyalty. And that costs a lot.<\/span><\/p>\n

    Strong brands sell more and spend less<\/b><\/h2>\n

    A strong brand reduces the cost of customer acquisition (CAC), increases the average ticket, improves campaign performance and strengthens after-sales service.<\/span><\/p>\n

    More than that: it wins the war for attention without having to shout. Because the customer already knows who they are, what they deliver and why they should choose them.<\/span><\/p>\n

    Source: Terra<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Um levantamento recente publicado, revelou um dado que deve acender o alerta em qualquer gestor, empreendedor ou profissional de marketing: Empresas com branding fraco perdem, em m\u00e9dia, at\u00e9 23% da sua receita anual. Isso mesmo. Quase um quarto do seu faturamento pode estar escorrendo pelo ralo simplesmente porque sua marca n\u00e3o tem posicionamento claro, diferencial […]<\/p>\n","protected":false},"author":1,"featured_media":4209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[63],"tags":[],"class_list":["post-4206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-o-q-da-pilula"],"_links":{"self":[{"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/posts\/4206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/comments?post=4206"}],"version-history":[{"count":3,"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/posts\/4206\/revisions"}],"predecessor-version":[{"id":4210,"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/posts\/4206\/revisions\/4210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/media\/4209"}],"wp:attachment":[{"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/media?parent=4206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/categories?post=4206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redpillmkt.com.br\/en\/wp-json\/wp\/v2\/tags?post=4206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}