The name RedPill was inspired by the 1999 movie "The Matrix", where the "Red Pill" had the power to free people from a simulated and controlling reality, bringing them into the real world, where they can think freely, creatively and independently.

Inspired by this futuristic version of Plato's "Myth of the Cave" (428 BC), RedPill's purpose is to help its clients create communication strategies that take their brands beyond enchantment, promoting engagement and positive relationships between them and their audiences.

As the main symbol of our company, we have brought the RED PILL to life, giving it a friendly, lively and optimistic air, symbolizing our way of working. That's why we use this mascot whenever we want to convey light, friendly, yet striking messages, because this pill signifies our constant willingness to help our clients create incredible things with intelligence, joy and empathy.

As a second mascot, we used the ASTRONAUT, who can appear in a variety of situations. The idea for this mascot was inspired by the profile of this professional, who is bold, intelligent, multitasking and has an exclusive view of our planet, always seen from above, in all its blue immensity. We use the astronaut to symbolize our services as icons, illustrate situations in social media posts and represent actions or insights in our content.

He has a Master's degree in Administration for MSEs from UNIFACCAMP in the Internal Communication and Endomarketing research line, a postgraduate degree in Marketing and Sales with a specialization in teaching in Higher Education and a Technologist in Management Processes.

Coordinator of the Digital Marketing and E-commerce and Business Management postgraduate courses at Senac in Osasco/SP and lecturer in the areas of Communication and Strategic Marketing, Social Networks, Digital Content, Business Strategies, Negotiation and Sales.

Lecturer in the areas of Digital Marketing, Branded Content, Content Creation, Communication Strategies for Social Networks, Sales in Digital Media, Business Management, Entrepreneurship, Sales and Negotiation Techniques.