GEO and SEO: why does your brand need both to grow digitally?

If you think SEO is enough to keep your digital presence strong, it's time to update your vision.

O GEO (Online Experience Management) is gaining more and more ground in digital marketing strategies, not to replace SEO, but to complement and amplify its effects.

In other words, a visibility without experience is vanity. And GEO has emerged precisely as a response to this new market demand.

What is GEO anyway?

GEO is the acronym for Online Experience Management, a set of practices aimed at optimizing the user's perception of the brand at all digital touchpoints, especially when they are searching for it.

This includes:

• Reputation on platforms such as Google and social networks

• Updating and standardizing information on search engines and maps

• Active management of ratings and comments

• Experience browsing official websites and profiles

In short, GEO works to ensure that what the public finds about your brand online is coherent, reliable and attractive.

GEO doesn't replace SEO, but it enhances it

While SEO works to position your site well in search engines, GEO ensures that the user experience with these results is positive, fluid and effective.

• SEO puts you in the shop window.
• GEO ensures that the shop window is well lit, organized and inviting.

Together, they build what we call a strategic digital presence.

And why does that matter?

Because today, more than ever, customers research before they trust.

He types your brand name into Google and wants to find it:

• Recent reviews

• Updated opening hours

• Active social networks

• A responsive website

• A positive reputation

If he finds broken links, unanswered negative reviews or outdated profiles. Trust falls. Conversion slips away.

Conclusion

SEO is still essential, but the game has evolved.
If you want your brand to grow consistently in digital, you can no longer ignore the experience it delivers outside its own site.

Source: Terra