Even before carrying out a communication and marketing campaign to win over your external target audience (customers), you need your employees, partners and associates to believe in your purpose and potential and "buy in" to your idea even before your external customers do, because they are your Internal Audience!

INTERNAL COMMUNICATION is the act of making everyone aware of everything your company does, plans and represents in the market in which it operates in a clear, objective way that reaches everyone, without distinction.

ENDOMARKETING, on the other hand, consists of actions that seek to make employees, shareholders and partners feel part of the company's purpose and success, engaging everyone in the pursuit of excellence in everything they do and in the pleasure of doing it.