Philip Kotler, the father of modern marketing, teaches us to think outside the box and achieve business success by creating value and winning customers. 📦

Turn your brand into a work of art with the power of marketing. 🖼️

RedPill Mkt - Your marketing, from atom to pixel! 💊
⠀
#RedPill #RedPillMkt #Estrategia #Marketing #RedesSociales #Videos #Design #Branding #Conteudo #Endomarketing #CommunicaçãoInterna #Publicidade #Socialmedia #Marketingdigital #Propaganda #Marketingdeconteudo #Communicação

Okay, you need to check that the campaign you've set up is having an effect... 🤔

The first step is to align the key metrics. Ask yourself:

1 - Is the campaign generating the expected results? If not: is it above or below expectations?

2 - Is the cost per action within the stipulated budget? What is the variation?

3 - How is the conversion rate? Is the ROI of the campaign positive?

4 - Is your campaign generating leads or sales?

5 - How is the user's time on the campaign landing page and the click-through rate?

#RedPill #RedPillMkt #Estrategia #Marketing #RedesSociales #Videos #Design #Branding #Conteudo #Endomarketing #CommunicaçãoInterna #Publicidade #Socialmedia #Marketingdigital #Propaganda #Marketingdeconteudo #Communicação

Do you know the difference?

Email marketing is focused on acquisition. This means that it always asks for something from its reader: subscription, downloading material, conversion into a product purchase and more.

The newsletter, on the other hand, is focused on retention. This means that the focus is on maintaining the relationship with the customer. The aim is to provide relevant content that makes a difference to the reader's daily life.

So, do you know what's most useful for your business at the moment?

#RedPill #RedPillMkt #Estrategia #Marketing #RedesSociales #Videos #Design #Branding #Conteudo #Endomarketing #Communication #Publicity #Socialmedia #Marketingdigital #Propaganda #Marketingdeconteudo #Communicação #newsletter #emailmarketing

Investment in communication is vital for any business, but it must be done carefully! 🚨

One of the most common pitfalls for beginners in digital marketing is buying email lists.
It may seem like a shortcut to reaching several potential customers, but see how this strategy can backfire:

💸Low return: Because they are people with no connection to your business! With this list of fake potential customers, the chances of a positive interaction are very low.
Dirty image: Nobody likes to receive something they didn't ask for. Your company could be looked down on by the market and by people. Imagine being labeled as "that boring guy".
Blacklist your company: This strategy can get your brand "blacklisted" as a spammer! In other words, the providers compromise the deliverability of your materials, reducing your communication results. "

😉 Strategy is much more than a set of actions. They are thought-out and coordinated actions with a defined objective and measurable results.
RedPill Mkt - Your marketing, from atom to pixel!
⠀
#RedPill #RedPillMkt #Estrategia #Marketing #RedesSociales #Videos #Design #Branding #Conteudo #Endomarketing #CommunicaçãoInterna #Publicidade #Socialmedia #Marketingdigital #Propaganda #Marketingdeconteudo #Communicação

For your business networks to thrive, you need to do more than create relevant content.

Here's a list of everything that should be involved in managing your networks:

🔎Discover and invest in the target audience
🧠Create relevant and engaging content
📖 Educating customers and prospects about your product
📈 Follow the 80 x 20 rule
🗣️Responder and seek to resolve complaints

Just to mention those that recur in the day-to-day running of any business. Does your network management comply with this checklist?

RedPill Mkt - Your marketing, from atom to pixel!
⠀
#RedPill #RedPillMkt #Estrategia #Marketing #RedesSociales #Videos #Design #Branding #Conteudo #Endomarketing #CommunicationInternal #Publicity #Socialmedia #Marketingdigital #Propaganda #Marketingdeconteudo #Communicação #checklistredes

Does your communication follow the 80 x 20 rule? 🤔

80% of your content should deal with subjects of interest to your audience. Curiosities, news from your universe and doubts, focused on entertainment and information.

20% should be content specifically aimed at your business. History, advantages, all kinds of information that favors and stimulates sales.

After all, nobody likes someone who only talks about themselves, right?

RedPill Mkt - Your marketing, from atom to pixel!
⠀
#RedPill #RedPillMkt #Estrategia #Marketing #RedesSociales #Videos #Design #Branding #Conteudo #Endomarketing #CommunicaçãoInterna #Publicidade #Socialmedia #Marketingdigital #Propaganda #Marketingdeconteudo #Communicação

There's no point in thinking of your communication as an impromptu conversation. You need a strategy. 

The most basic of these starts with understanding the customer journey, which basically takes place in 3 stages:

Learning and Discovery - when curiosity or a potential problem leads them to find your brand's content. Here they may find communications that don't directly concern sales, but address the universe of the product.

Solution consideration - here the customer actually has a problem to be solved and is looking for a solution to it. Communications of tips and possible ways of solving the issue are right here.

Purchase decision - at this point the customer already knows what they need to solve their problem and is considering their options. This is the time to communicate the benefits of your company and call them to action!

A simple but effective structure for your communication strategy.

RedPill Mkt - Your marketing, from atom to pixel!
⠀
#RedPill #RedPillMkt #Estrategia #Marketing #RedesSociales #Videos #Design #Branding #Conteudo #Endomarketing #CommunicaçãoInterna #Publicity #Socialmedia #Marketingdigital #Propaganda #Marketingdeconteudo #Communicação #JornadadoCliente #funildevendas

To establish effective communication, you first need to know who you're talking to. You need to discover your target audience, or persona.
But what's the difference? 🤔
The target audience is a segment of the population that shares common characteristics. Men aged between 30 and 40, living in region X, food enthusiasts, etc.
The persona, on the other hand, is an ideal, very specific consumer profile. João, a 36-year-old male civil engineer who takes gastronomy courses as a hobby. And you can describe more aspects of his personality, aspirations, concerns and more!
The persona allows you to create a very specific message with this profile in mind.🎯
RedPill Mkt - Your marketing, from atom to pixel!
⠀
#RedPill #RedPillMkt #Estrategia #Marketing #RedesSociales #Videos #Design #Branding #Conteudo #Endomarketing #Communication #Publicity #Socialmedia #Marketingdigital #Propaganda #Marketingdeconteudo #Communicação #persona #publico alvo

Do you know what people are saying about your brand? 🗣️

It's always interesting to monitor terms. Research those that are part of your business. Search for the name of your brand, your products and services, your main collaborators and even your company website. It's also worth following hashtags and using professional social media monitoring tools to understand mentions of your company.

That way you can capture the main impressions, what people are talking about and how your brand and company are perceived by the public. 👁️

RedPill Mkt - Your marketing, from atom to pixel!

#RedpillMkt #culture #marketing #endomarketing #entrepreneurship #personal development #digitalmarketing #monitoring #social networking #data culture