Unlike radio and TV, the internet allows us to talk to the individual. 🎯

No longer with "all the housewives who will be watching the 6pm soap opera", but with "Patrícia, a 45-year-old woman who consumes craft videos on youtube and would love to find an odorless, quick-drying paint".

The Internet is niche communication. 📱

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To establish effective communication, you first need to know who you're talking to. You need to discover your target audience, or persona.
But what's the difference? 🤔
The target audience is a segment of the population that shares common characteristics. Men aged between 30 and 40, living in region X, food enthusiasts, etc.
The persona, on the other hand, is an ideal, very specific consumer profile. João, a 36-year-old male civil engineer who takes gastronomy courses as a hobby. And you can describe more aspects of his personality, aspirations, concerns and more!
The persona allows you to create a very specific message with this profile in mind.🎯
RedPill Mkt - Your marketing, from atom to pixel!
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Our team seeks to understand the essence of your business's purpose, related to the needs of your audience, in order to create a brand identity that wins hearts!

Branding is about strengthening a brand. And we understand how to strengthen brands. 💪

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Does your communication rely on audiovisual content? 📽️

Our team works from the initial conception of the idea, through scripting and pre-production, recording with direction and capture, closing with editing, post-production and publication.

The whole process!

RedPill Mkt - Your marketing, from atom to pixel!

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Do you know what people are saying about your brand? 🗣️

It's always interesting to monitor terms. Research those that are part of your business. Search for the name of your brand, your products and services, your main collaborators and even your company website. It's also worth following hashtags and using professional social media monitoring tools to understand mentions of your company.

That way you can capture the main impressions, what people are talking about and how your brand and company are perceived by the public. 👁️

RedPill Mkt - Your marketing, from atom to pixel!

#RedpillMkt #culture #marketing #endomarketing #entrepreneurship #personal development #digitalmarketing #monitoring #social networking #data culture

The end of the year can make you want to look back. How about taking the opportunity to review not just this year, but the last ones we've lived through? ⏰

This is the purpose of the Hot Past podcast, which summarizes the most important events of each year since 2013.

Do you want to take on this memory challenge?

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Numbers can mess with our ego, but don't forget that there are people behind them! 📈

One person who engages with your brand can be more precious than thousands of accounts that are only viewed.

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Baseless communication is communication that goes in one ear and out the other. 👂

Our team seeks to understand the essence of your brand's purpose in depth, reconciling this with the needs of your audience. And then transforming all this into a visual identity.

To avoid talking out of turn, talk to us!

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You know that question that keeps niggling at the back of your mind?

💰 What are billionaires?
🧠 How does meditation work?
👠 What about the fashion industry?

These and other questions are answered in the series Explaining, available on Netflix! In short episodes of half an hour you can get an interesting introduction to various subjects.

Take advantage of the weekend to have fun and learn!

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Digital marketing requires a lot of strategy 🧠

The tools put a world of possibilities in your hands, all of them generating data and enabling constant metrics.

However, not everything you can use will be useful for your brand. To avoid getting lost in vanity metrics and meaningless data, talk to us!

RedPill Mkt - Your marketing, from atom to pixel!

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