Do you know the difference?

Email marketing is focused on acquisition. This means that it always asks for something from its reader: subscription, downloading material, conversion into a product purchase and more.

The newsletter, on the other hand, is focused on retention. This means that the focus is on maintaining the relationship with the customer. The aim is to provide relevant content that makes a difference to the reader's daily life.

So, do you know what's most useful for your business at the moment?

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Even before you carry out a communication and marketing campaign to win over your target audience, you need your employees, partners and associates to believe in your company's purpose and potential! 🤝

That's why internal communication promotes everything your company does, plans and represents in the market in which it operates. With clear and objective communication, employees understand the size of the ship they're on and the destination they're working towards!

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This spinoff of the Shrek franchise hit theaters with a bang! ❤️

Using an innovative animation technique that mixes 3D and 2D, the movie features action sequences at an electrifying pace that are as beautiful as paintings! Not to mention the fairy tale satire humor that renews and updates the success that Shrek had in the 2000s. 🎉

An experience that appeals to the whole family and deserves to be seen on the big screen!

Oh, a curiosity: the voice of Lobo in the American version is our dear Wagner Moura! 🐺

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Other strategies may help, but nothing beats the right content for the right person! 💪

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Investment in communication is vital for any business, but it must be done carefully! 🚨

One of the most common pitfalls for beginners in digital marketing is buying email lists.
It may seem like a shortcut to reaching several potential customers, but see how this strategy can backfire:

💸Low return: Because they are people with no connection to your business! With this list of fake potential customers, the chances of a positive interaction are very low.
Dirty image: Nobody likes to receive something they didn't ask for. Your company could be looked down on by the market and by people. Imagine being labeled as "that boring guy".
Blacklist your company: This strategy can get your brand "blacklisted" as a spammer! In other words, the providers compromise the deliverability of your materials, reducing your communication results. "

😉 Strategy is much more than a set of actions. They are thought-out and coordinated actions with a defined objective and measurable results.
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It's not enough for your networks to have a post every two weeks.

Content needs to be a thoughtful flow. 🧠

Our experts will produce textual and visual content for your brand, managing the editorial calendar of publications with thematic campaigns that bring your brand's voice to your audience, where and when they need it.

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Today's cultural tip is for those who love mystery and the adrenaline rush of a scare. 👹

In the national series "Valley of the Forgotten", a group of hikers goes off the beaten track and ends up being drawn to a frozen town in the 19th century, where nobody dies.

Now the group must find a way back home while trying to uncover and survive the city's many secrets. 🚨

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Have you ever thought that the communication process is not just about attraction, but mainly about maintaining a relationship?🤔

Think of your communication as building a home, not a fireworks display.

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For your business networks to thrive, you need to do more than create relevant content.

Here's a list of everything that should be involved in managing your networks:

🔎Discover and invest in the target audience
🧠Create relevant and engaging content
📖 Educating customers and prospects about your product
📈 Follow the 80 x 20 rule
🗣️Responder and seek to resolve complaints

Just to mention those that recur in the day-to-day running of any business. Does your network management comply with this checklist?

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Just having a beautiful website is no longer enough to stand out in the digital environment. 🚨

Your message needs to be relevant, useful and of interest to your target audience. And this goes beyond good content writing. It involves many digital marketing techniques and tools, such as SEO, SEM and Google Ads management, to name a few.

Our team can not only create amazing content for your networks, but also monitor and improve the reach. 💪

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