How to retain attention?

If your goal is to retain attention, put the most important information first. 🚨

Title. First line. First paragraph. Everything should be a cascade of relevance.

Why?

Why we easily lose our attention in the digital environment! We're receiving messages and stimuli all the time. It's very easy to stop halfway through a paragraph and forget to pick up the article again, for example. That's if we don't lose interest beforehand.

So always try to open in an impactful way and contextualize the reader quickly.💡

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