Checklist for campaigns

Okay, you need to check that the campaign you've set up is having an effect... 🤔

The first step is to align the key metrics. Ask yourself:

1 - Is the campaign generating the expected results? If not: is it above or below expectations?

2 - Is the cost per action within the stipulated budget? What is the variation?

3 - How is the conversion rate? Is the ROI of the campaign positive?

4 - Is your campaign generating leads or sales?

5 - How is the user's time on the campaign landing page and the click-through rate?

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