E-mail Marketing vs. Newsletter

Do you know the difference?

Email marketing is focused on acquisition. This means that it always asks for something from its reader: subscription, downloading material, conversion into a product purchase and more.

The newsletter, on the other hand, is focused on retention. This means that the focus is on maintaining the relationship with the customer. The aim is to provide relevant content that makes a difference to the reader's daily life.

So, do you know what's most useful for your business at the moment?

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