Persona X Target audience

To establish effective communication, you first need to know who you're talking to. You need to discover your target audience, or persona.
But what's the difference? 🤔
The target audience is a segment of the population that shares common characteristics. Men aged between 30 and 40, living in region X, food enthusiasts, etc.
The persona, on the other hand, is an ideal, very specific consumer profile. João, a 36-year-old male civil engineer who takes gastronomy courses as a hobby. And you can describe more aspects of his personality, aspirations, concerns and more!
The persona allows you to create a very specific message with this profile in mind.🎯
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