3 reasons not to buy email lists

Investment in communication is vital for any business, but it must be done carefully! 🚨

One of the most common pitfalls for beginners in digital marketing is buying email lists.
It may seem like a shortcut to reaching several potential customers, but see how this strategy can backfire:

💸Low return: Because they are people with no connection to your business! With this list of fake potential customers, the chances of a positive interaction are very low.
Dirty image: Nobody likes to receive something they didn't ask for. Your company could be looked down on by the market and by people. Imagine being labeled as "that boring guy".
Blacklist your company: This strategy can get your brand "blacklisted" as a spammer! In other words, the providers compromise the deliverability of your materials, reducing your communication results. "

😉 Strategy is much more than a set of actions. They are thought-out and coordinated actions with a defined objective and measurable results.
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