The famous book that tells one of journalist Caco Barcellos' most exciting stories has been given an electrifying audiovisual adaptation. 📽️

The story follows Barcellos as he investigates a series of fabricated murders by a special unit of the Rota, São Paulo's military police, in the 70s and 80s.

What began as a flea behind the ear after the murder of three upper-class youngsters turned out to be a much bigger problem, with thousands of fatal victims.

Complex and dangerous characters, a courageous reporter and the history of Brazil in a series that will keep you hooked all weekend. 🚨

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It's always a source of pride to work with the biggest clients in their industry. Such is the case with our successful partnership with HTB! 💪

As well as carrying out frequent communications work for this Brazilian construction giant, the RedPill team co-edits Tapume magazine.

Quarterly editions that bring all the highlights of new work, training, business and more to employees from the north to the south of the country. The size of our responsibility is the size of our pride. 🎉

Thanks, HTB!

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There's no point in thinking of your communication as an impromptu conversation. You need a strategy. 

The most basic of these starts with understanding the customer journey, which basically takes place in 3 stages:

Learning and Discovery - when curiosity or a potential problem leads them to find your brand's content. Here they may find communications that don't directly concern sales, but address the universe of the product.

Solution consideration - here the customer actually has a problem to be solved and is looking for a solution to it. Communications of tips and possible ways of solving the issue are right here.

Purchase decision - at this point the customer already knows what they need to solve their problem and is considering their options. This is the time to communicate the benefits of your company and call them to action!

A simple but effective structure for your communication strategy.

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You don't need millions of dollars to reach your audience with relevant and engaging media, but you do need strategy. 🧠

We have professionals who know how to make your brand stand out. Talk to us!

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A national series full of humor and Brazilianness to start the year with your energy up! 🎉

The owners and employees of a supermarket in Rio de Janeiro's Encantado neighborhood go about their business during the day - and turn the workplace into a samba school at night! The Joia do Encantado school, which is in group D, is struggling to achieve carnival glory.

The question is: will they reach carnival glory or financial ruin?

Follow this hilarious journey and start the first week of the year with samba on your feet! 🇧🇷

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Unlike radio and TV, the internet allows us to talk to the individual. 🎯

No longer with "all the housewives who will be watching the 6pm soap opera", but with "Patrícia, a 45-year-old woman who consumes craft videos on youtube and would love to find an odorless, quick-drying paint".

The Internet is niche communication. 📱

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To establish effective communication, you first need to know who you're talking to. You need to discover your target audience, or persona.
But what's the difference? 🤔
The target audience is a segment of the population that shares common characteristics. Men aged between 30 and 40, living in region X, food enthusiasts, etc.
The persona, on the other hand, is an ideal, very specific consumer profile. João, a 36-year-old male civil engineer who takes gastronomy courses as a hobby. And you can describe more aspects of his personality, aspirations, concerns and more!
The persona allows you to create a very specific message with this profile in mind.🎯
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Our team seeks to understand the essence of your business's purpose, related to the needs of your audience, in order to create a brand identity that wins hearts!

Branding is about strengthening a brand. And we understand how to strengthen brands. 💪

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